Convocatoria de  Licitación en Madrid por el Consejo de Administración de ICEX España Exportación e Inversiones, E.P.E., M.P. para el  «Promotional campaign for the Spanish White Pork in Japan 2020-2021”

Número de Expediente 086-02-2020

Valor estimado del contrato, IVA excluido: 300.000,00 €

Selection criteria

• The bids will be assessed, and the contract awarded based on a maximum 10 points score, breakdown as follows:                     

1. Assessment of the plan of activities and the proposed strategy: alignment with the set targets. 5 points
2. Overall assessment (innovation, alignment with the campaign objectives, etc.) of the activities in the promotional campaign within the maximum budget assigned. 2.5 points
3. .Overall assessment of the activities related to public relations, advertising, Website and social media (innovation, creativity, alignment with the campaign objectives, etc.). 1 point
4. Overall assessment of the promotional activities in points of sale, especially with regards increasing visibility of the Spanish origin among Japanese consumers. 1 point.
5. Overall assessment of “other” promotional activities related to paragraph 6.5 of the briefing. 0.5 points (innovation, alignment with the campaign objectives, etc.)

• Cost of the proposed activities (economic proposal). 3.5 points.

1. This section considers the mathematical ratio between each agency’s fee expenses and the total budget, assigning the maximum score to the one with the lowest rate and proportional scores to the rest”
2. The agency must break down their costs into fees and internal and external costs, and ICEX reserves the right to assess whether any of the amounts not included in the fees should be also considered as such.

• Technical team assigned to the campaign. 1.5 points

1.  knowledge of Spanish (level DELE B1). 0.5 points (0.3 points for the Project Manager and 0.2 points for the Manager)
2.  Years of experience above the minimum ones required of the Project Manager in  agri-food projects like those of the objected of this competition. 0.5 points (0.1 point for each additional year up to a maximum of five).
3.  Years of experience above the minimum ones required of the Manager in agri-food projects like those of the objected of this competition. 0.5 points (0.1 point for each additional year up to a maximum of five).

Plazo para la recepción de ofertas o solicitudes de participación

Fecha: 04/06/2020
Hora local: 14:00

Más información sobre la licitación Clic Aquí